My work on Red Lobster was varied and vast, spanning everything from social content to big ideas that never made it past the boardroom. Some of those still hurt a little. The campaign below was one my creative partner and I fought hard to sell through. We loved it. We believed in it. We came dangerously close to dying on our tiny drink-swords for it. Alas, it ended up on the cutting-room floor. But good ideas deserve a second life, so here it gets the 15 minutes of fame we always thought it deserved.

Six seconds to sell lunch. Challenge accepted.
This pre-roll spot turned out to be our most effective at boosting lunch sales, proving sometimes you don’t need much time to make an impact.

The below “Fresh from the Deep” spots never made it out to sea. Do I remain bitter? Perhaps. The thinking was great, the animatics were killer, and yes, that’s yours truly on the end-tag VO. Clearly, this thing had everything. So here it is anyway. Wah.

Meanwhile, on social: