After several years working on Garnier, I saw the brand’s skincare story beginning to shift. That evolution became SkinActive, a campaign platform developed around the power of ACTIVE, naturally derived ingredients. I served as lead creative, shaping the idea and carrying it all the way through production and post. I may have helped spark the idea, but it took a lot of talented people to make it sing.

Print! Remember print? Anyway, here are some spreads.
(Proof that my love affair with big, unapologetic type goes way back.)