So close to the Super Bowl. So close to early retirement. Then the brief changed. I’m fine. Really. Inspired by my love of Bill Viola’s mesmerizing video art, the idea reimagined the brand through a more unexpected, cinematic lens. P&G had other plans. I remain wounded.

A brand relevance piece that feels pretty good.

Grabbing attention from consumers scrolling through facebook and instagram is always the top priority. This led us to these graphic (and slightly terrifying) pieces for a reminder to think about gum health.